1.
Not Believing All Realtors are the Same
With all the intricate details and critical decisions to be made concerning your home
sale, should you rely on anyone but a top producing professional? Constant
communication concerning open houses, showings, and marketing are an
absolute necessity in evaluating the progress of your sale.
Kathy is in regular contact with her clients regarding pricing and
updating them on the progress of their sales. Your home sale is a time consuming,
effort related, difficult task.
Maximize your profit
by utilizing a professional with top negotiating and marketing skills.
2.
Pricing Your
Home Properly for the Current Market
One critical reason to locate the right professional is to make sure the
property is priced appropriately for a timely and profitable sale. The
real estate market has subtle nuances. If the property is priced too
high it will sit and develop an identity as a problem property, priced
too low it could cost you considerable profits.
Market changes should
be re-evaluated by you and I every 10-14 days to help maximize your
return.
3. Preparing Your
Home for Sale
Because of my extensive interior design background, I will advise you of simple ways to
improve a buyer's perception of your home's value and desirability. Often
minor changes dramatically improve the assurance of your property selling for top dollar
and before its competition.
4. Marketing
Print, direct mail, presentation to the real estate brokerage community,
Multiple Listing Service and Internet presence, special promotions and
open houses. I will provide you with a written plan and a service
guarantee designed specifically to sell your property. My methods
for exposure to the marketplace are second to none.
5. Comparative
Market Analysis
I will provide a report of properties relevant to yours in size,
location and condition. Knowledgeable interpretation of this information will determine the appropriate
asking price for your property.
6. Showings
I set the stage for a sale when I show your property. Arriving before a potential
buyer, I adjust details such as lighting, music, window coverings, etc. to best showcase
your home.
7. Escrow
Every sale is different, and guiding a sale through closing is a
balancing act on a high wire. Details like government regulations
and paperwork are watched carefully by our staff transaction
coordinator. Obstacles like financing and appraisal problems are
personally addressed by me as a protection to you.
8. Make Profit Inducing Repairs
It always costs more money to sell your home in its present condition than to consider
making repairs that increase the home's value. Even minor improvements often yield as much
as three to five times the repair cost at the time of sale. Seemingly small repair jobs
can have quite an impact. I will be able to point out the repairs that significantly
increase the value of your home.
9. Market
Timing/Seasonal Selling
Just as a broker who continually follows the trends of a stock, I
continually follow trends of the home market. I will know when the market cycle
is poised to net you the most money. Avoid believing that property sales are seasonal...
property is always selling.
10. Providing Easy Access for Showings
Accessibility is a major key to profitability. Appointment-Only showings
are the most restrictive, while a lock box is the least. However, there
are certain considerations to take into account: your lifestyle, time
frame for the desired sale and the relationship with your agent. The
more accessible your home is, the better the odds of finding a person
willing to pay your asking price. You may never know if the one that
couldn't get a viewing was the one that got away. By developing a
trusting relationship with me, I will show the home with your best
interests in mind.
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